I don't often watch television so I haven't ever really thought about commercials in awhile. I kind of had a realization on this topic and I feel quite stupid for not having thought of it before. Rather than the advertising filling the places between the show, its the show that's filling the spaces between the advertising.
Of course the advertising industry is giagantuan so why wouldn't they be the ones in charge of the whole thing? Now of course I understand that the show is what draws the viewer to the tv in the first place, but once they're there, the commercials are in the drivers seat. The show simply fills the time in between until you can be bombarded again by carefully calculated advertisements that have been through focus groups, and psychologist testing, and everything under the sun to be sure that they are marketing to the correct demographic.
Personally, if I worked in the tv industry I would feel really shitty about my job after figuring this out. The show is simply the draw to get the correct audience to view commercials. I guess in the grand scheme of things this concept doesn't really matter since I suppose it's been like this for a long time, its just an interesting way of thinking about it.
Since I don't really watch tv at all this doesn't affect me. But, they have added advertisements in front of just about every youtube video (that has been professionally licensed) and small clips on websites such as the bbc which sucks balls. oh blurg.
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