The New York of Canada

My posting today, unlike most days is a direct commentary on the photo.

When Coors originally ran these ads (I believe back in 2009, in BC?) Torontonian's flipped a shit. People were blasphemized that on the whole Toronto folk were seen as cold. Needless to say, the ads didn't last long after gaining such a chilly (no pun intended-- well maybe a little) response.

I was reminded of this campaign when I saw a friends picture standing underneath one of the ads. When the campaign was originally run, I didn't really think much of it. I just figured haters gonna hate, then forgot about it.

Today, when I saw it again I actually chuckled. I'm not sure why people from Toronto have such a problem with it. Being from Toronto, I would say on the whole we aren't an overly friendly group of people. Some would argue that they shouldn't be lumped with the cold heartless souls of Toronto.

But then, I would ask that person: How often do you walk down the street and say "hi" to everyone you see (or at least give a friendly nod//smile)? When someone is seemingly in distress how often do you hurry by, assuming someone else will take care of it? I'm assuming the answer is probably either, never or seldom ever.

Now, maybe you truly aren't cold like the rest of us. Maybe you're a good spirit. But if you walked down the street saying "hello" to everyone you saw most people would be so caught off guard that they wouldn't even respond to you. That would probably be discouraging enough for me to stop trying quite quickly.

Now, those of you who get your panties in a knot when you see this, just laugh it off, because after having living in Toronto for 23 years, the people here I find to be pretty damn cold. And you're probably not an exception, and if you are maybe Toronto isn't the place for you...